Any eCommerce brand looking to make sales must prioritize marketing online. According to Oberlo, over 200 million U.S. consumers are estimated to shop online in 2023. This means that to make sales as an eCommerce brand, you must go where your customers are, or rather help them find you easily.
Digital marketing has seen the success of many eCommerce brands by opening up the opportunity to connect with thousands of customers around the world seamlessly. While traditional marketing is not without its benefits, it is a more expensive option and is equally difficult to measure.
In this guide, we’ll explore more about the relevance of digital marketing for your eCommerce business.
Important Aspects of Digital Marketing and Why It’s Ideal for eCommerce
Many aspects of digital marketing are beneficial for the growth of your eCommerce brand. They include:
1. Borderless Marketing
When it comes to marketing beyond your region, digital marketing comes with all the tools and integrations that allow you to do this effectively. Showing up in the faces of people who never knew anything about your business, and getting them to like and trust you enough to buy from you, are all common areas in which you can benefit from digital marketing. It’s easy to leverage tools such as google ads, social media advertising, etc to reach people who would have been difficult to reach.
2. Content Marketing
Digital marketing allows you to market your goods and services by creating content relevant to your target audience’s appeal. This way, you keep showing up in their faces, providing them with relevant information and resources that make them confident enough to buy from you and even refer your brand to their network. One great thing about content marketing is that there’s no limit to how well it can perform, and you can apply A/B testing to study your best-performing content and determine what intrigues your audience more. This allows you to replicate your findings using relevant data to reach more people while also putting forward your product offerings.
3. Search Engine Optimization (SEO)
This is another advantage of digital marketing over traditional marketing. This involves optimizing your eCommerce website with relevant target keywords and content that your potential customers are using to find services like yours. This allows you to show up organically on their search result pages whenever they make inquiries relating to your business on their search engine. Through this, you gain visitors to your websites cheaply, who may show interest in your offerings and even become consistent paying customers.
4. Search Engine Marketing (SEM)
This is another aspect of marketing your product digitally that involves sponsoring adverts on various search engines to display your business website whenever people make searches related to your target keyword. Also, you could sponsor your ads to show up while users check out other websites or look through content on places like Youtube.
5. Email Marketing
This is a powerful digital marketing tool that allows you to communicate and connect to potential customers via their email inboxes. These days, an average email owner receives so many emails per day, and the best way to gain their attention is to apply any of these actionable email personalization tips to connect with them. Once you master email personalization, you’ll be able to get your readers to take specific actions. Brands that understand that behind those emails are people with everyday lives, can easily make more sales by bringing deals that interest their subscribers and relevant resources to their inboxes.
6. SMS Marketing
Here’s another brilliant way to be in the faces of your potential customer without actually breaking the bank. If they can trust you enough to share their contacts with you, you can leverage the trust to share relevant resources that they’ll find helpful or even invite them to subscribe to your newsletter with the click of a button.
Easily, you can get them to visit your website especially if it’s been a while since they did so, or check out something that they’ll find highly beneficial because of certain data you already have about them. SMS marketing is so profound that you can easily get down to detail with your customer and show up on their special occasions as a way to etch your brand on their mind. If you need ideas, here are proven SMS marketing examples to work with. In the end, a potential buyer could develop a sense of solid connection, because they feel ‘seen’ by your brand, and ultimately want to do business with you.
7. Affiliate Marketing
Thanks to digital marketing, you can reach a larger customer base by offering your products to other people to promote for a commission. Depending on the dynamics of your business offerings, you will find your business reaching more people beyond your network and the reach of your ads.
According to Demand Sage, the affiliate marketing industry is currently valued at $17 billion, and this is a great resource to tap into to grow your business. This is one powerful benefit of digital marketing thanks to the power of the internet.
8. Leverage Social Media
The rise of social media influencers has made it easier to promote your products to a whole new audience, based on another person’s social media presence. This way you can easily attract new buyers to your social media pages and website to connect with you and buy from you because they trust the recommendation of their social media influencer.
Another thing to do is to build a community around your brand, that your audience can connect and relate with. Your social media community will be ready to buy from you and refer you to their network once they like and trust you.
9. Jump on Trends for Publicity
The internet makes digital marketing so powerful that you can easily publicize your business by following trends online. This includes knowing what people are talking about in your industry, what people are searching for on google, and the like. You can easily tailor your content and marketing campaigns to reach a wider audience by following trends.
Conclusion
If you own an eCommerce business, you possibly have an idea about how powerful it is to run an online business. Interestingly, it gets better with digital marketing. You can give wings to your business by leveraging various aspects of digital marketing.