Before only $10,000 got them out of the bed, today Claudia Schiffer, Naomi Campbell and Kate Moss became part of the NFT project
The ‘Supermodel’ series will have five photos, and the auction starts on October 21st
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Iconic photographs taken during the 1990s by one of the best photographers in the world of fashion and advertising, German Ellen von Unwerth, are gaining their place in digital art. The muses, supermodels Claudia Schiffer, Naomi Campbell, and Kate Moss will be immortalized on the increasingly popular irreplaceable tokens (NFT) that Cryptograph, a digital auction house which sells a variety of materials with celebrities in the lead roles, will offer to buyers from around the world. The auction starts on October 21st.
The “Supermodel” series will feature five photos taken by von Unwerth, among them the most famous one featuring Naomi Campbell with sequined ears by Mickey Mouse and which was first published on the cover of Italian Vogue. These photos will be turned into digitized videos in which the characters of the supermodel overlap “like ghosts”.
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Part of the money from the sale of NFTs will go to the accounts of UNICEF, then the "Fashion for Relief" foundation founded by Campbell, and an association that helps children with diabetes.
By the way, this is not the first NFT project for Kate Moss. In May of this year, she earned $ 17,000 by selling a previously recorded video of “Sleep With Kate” on NFT. Thus, the 47-year-old became one of the pioneers of such digital formats from the fashion world. In addition, she literally accomplished what back in 1990, at the height of her popularity, her older colleague Linda Evangelista told a Vogue reporter (and what Linda is remembered for today) - not to get out of bed for less than $ 10,000.