Make-up artist and popular TikToker Luke Kohutek first used lubricant as a make-up base in February 2019, but at the time, not much attention was paid to this technique.
However, the trend has “exploded” since then, and the hashtag #lubeprimer has 8.7 million views.
The trend actually went viral only in July this year, when one of Kohutek’s videos where he uses lube as a make-up product was widely spread on the social network. This video has more than 1.5 million views.
After July, a new video appeared in September, when another user shared a video with “the best makeup hacks”, collecting 6 million views. Since then, it has been tried by several other make-up artists with quite positive comments.
Dermatologists point out that this trend can negatively affect the skin, as the dense and oily structure of the lubricant creates an oxygen-free environment, allowing the development of acne-causing bacteria and killing the skin’s natural “friendly” bacteria.
@ameliaolivia09 Tehehe #lubeprimer #testingmakeuphacks #makeuptips #makeupgrwm ♬ Praise God – Kanye West
Also, this is not the first time that seemingly random items have gone viral due to their apparent use as cosmetic products.
In 2018, the trend spread where users used a lubricant to strengthen curls and prevent hair-pulling. Makeup influencers also used Nivea shaving balm as a primer back in 2016.
By: Sarah R.