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OnePlus CEO Pete Lau has announced a “new journey” for the company including a plan to “further integrate our organization with Oppo.” Lau made the announcement by way of a post on OnePlus’ forums, saying “we’re at a turning point for the future of OnePlus” and “we must adapt as a team and a brand.”
It sounds like a dramatic move for OnePlus, the company Lau started with Carl Pei after ostensibly leaving Oppo in 2013. OnePlus made its name with rebellious marketing and hype-driven online retail strategies, portraying itself as a smarter alternative to bigger smartphone brands.
“OnePlus and Oppo are two completely independent companies,” a OnePlus representative told me three years ago by way of explanation. “R&D, finance, sales channels, daily operations, etc operate independently. The two parties share some common investors. OnePlus leases Oppo’s manufacturing line and shares part of the supply chain resources with Oppo.”